A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document
Buyers view more search results (10) and take more time to view the results (11,4 seconds).
Information searchers view less search results (8) and spend less time on a result (9,4 seconds).
Buyers pay more attention to brand names relative to information seekers.
Only 50 searchers were tested and they were between the age of 17 and 24.
Posted by Barry Schwartz
source taken from: http://searchengineland.com/070222-092607.php
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